Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like a pie in the sky – that reminds us of SEO today where many are clueless while a handful actually understand the big picture.
Back in the day SEO was primarily based on backlinks before finally evolving to social signals, the “freshness” of content and so much more up until nowadays where AI plays a key role. However, what SEO firms actually evolved over time and understand what’s happening now and can position you in the best way for the future? Essentially, seeing what’s around the next turn.
Additionally, when looking for a top SEO firm in Los Angeles or anywhere else in the world you have to first gauge them on the surface then fully understand their expertise based on your specific goals. You can hire the best SEO company that specializes in the financial space and has produced big results there, though can they really deliver when it comes to launching/optimizing a new restaurant?
Lastly, with SEO and pretty much everything else in our daily lives being powered by AI now, when researching marketing agencies be sure to question their knowledge around such. Also, don’t be afraid to ask for examples of what they’ve done in the past.