Whether looking at a personal brand for a celebrity (actor, musician, etc.) or solving brand reputation problems for the biggest companies with locations/roots in Los Angeles, we’ve been in that world for years given our Founder and most of our team comes from LA, and this post touches on 3 key things to look for when searching for a brand reputation management firm in LA or anywhere throughout the world.
First and foremost, as the old saying goes: “Don’t tell me what you’re going to do; show me what you’ve done.” And yes, sometimes high-level projects with strict NDAs don’t allow you to say everything, however you can still give an example in a theoretical way. The point is, when a lot is at stake there’s only one shot to make things right, and companies/individuals need to be calculated and choose wisely.
Secondly, you don’t only have to think about what’s at stake initially, but also the repercussions that may come, including loss of opportunities, ad revenue and so much more. Confronting brand reputation issues head on before they spiral out of control is imperative versus letting things simmer until they boil over and cause catastrophic and maybe life-long damage.
Lastly, and something we’ve seen for the past 20 years, is don’t be afraid to ask for outside help if you’re in a bind. This applies to marketing executives, heads of PR, and even the CEOs of companies that have reached out to us directly in the past to simply get stuff done and move on with life/business.
Whether you’re located in Los Angeles (Beverly Hills, Calabasas, etc.) or anywhere in the world, if you’re facing a brand reputation crisis and need help Let’s Connect. Always here to help.