We are living in a world of social media smoke and mirrors and it’s rare to find a company/team that actually understands your business with the expertise to produce results though sometimes the stars align and pies in the sky are achievable with the right guidance. But how do you get there?
After guiding companies on social media strategies for the past 20 years we have a few tips for businesses looking to hire marketing consultants and broke things down simply below:
First and foremost, as we’ve mentioned before, expertise plus results is everything and someone may be a social media guru in the entertainment industry yet they have no experience guiding strategies for your hedge fund (that = recipe for disaster). It’s all about experience and how to apply it.
Secondly and important to mention, the best social media consultant will be one that fully understands social media and can deliver results yet also understands the legal side of the equation to help protect companies before catastrophic PR events occur. Over the years there have been hundreds if not thousands of incidents where major companies had social media mishaps and with the right team and measures in place that would’ve never happened.
Going back to the costs of top social media consultants, which is a topic we’ve covered over the years and seen spike in over time, the reality is top companies (Fortune 500s, Global 2000s, etc.) should expect to pay more for the best social media consulting firms in 2026 because the industry is essentially flooded with goofballs though very few are truly at the top of their game and respected by their peers (being cited in news, studies, etc.). It’s all about supply and demand with the top social media consultants demanding $300/hr+ now depending on the project/vertical.
The moral of the story is that times are changing rapidly and companies need to keep up.
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