Having been in the social media game since the early days we’re all about using social media to connect with like-minded people and build communities with similar interests, though over the past 10+ years social media has taken a turn. And when it comes to marketing law firms using social media that’s both a big investment as well as a potential liability. We’ll dig in more.
First and foremost, it’s important to note that the legal industry is usually the last to adapt to new forms of marketing and technology, and ultimately that trickles down to approaches that may or may not be approved by old school partners. And many times this isn’t so much based on their expertise in what’s being presented, but instead a silo they created that has made them very successful in what they know yet they don’t understand the opportunities in the future. They’re not to blame for that.
Secondly, all of the new partners (younger generation) and even the tech-savvy old school attorneys at top firms have now become familiar with ChatGPT, etc. and have that clarity to see the real light at the end of the tunnel. Though with AI today and everything else in life there are clear limitations along with opportunities.
Now that we’ve cleared the air and can go back to the core of this blog post, which is around social media marketing for law firms, it’s imperative to first look at the costs associated with not just launching a social media marketing campaign, but also bringing in the experts to do it once and do it right: First impressions are everything.
That requires a significant investment and dedication to the cause versus simply hiring a social media marketing firm and crossing your fingers hoping they’ll perform, which as we all know doesn’t usually work out the best in the end, and ties back to analogies we’ve given in the past. For example, would you want a divorce attorney representing you in a murder trial where your entire future is on the line? Probably not.
Social media marketing for law firms needs to come from an initial plan that includes analytics/data along with all sorts of other research to ensure you’re not just launching a campaign, but doing it right and winning in the end.
Need help navigating these waters? Let’s Explore.