Michelle + Barack Obama – The New Iron Chefs? Lifestyle | November 6, 2009 | By The Brainchild Group

Michelle Obama to be the next Iron Chef? She’s getting close! 

In an effort to promote healthy eating/living, Michelle Obama will be featured on Food Network’s hit show Iron Chef; an episode I can’t wait to see! It will be aired on January 3, 2010 and will challenge Mario Batali, Bobby Flay and Emeril Lagasse to create dishes based on ingredients found in the White House vegetable garden.

Michelle and Barack Obama have been on a mission to promote green, healthy living and I believe joining forces with the Food Network and America’s most well-known chefs is an excellent marketing angle. 

My tip to the marketers working on the project — forget piracy, copyright infringement, etc. and release the darn episode online. At least chop up clips from the full episode and share them. At a certain positivity outweighs profit and this is one of those cases. 

Keep your eyes peeled for the new episode! I know I have my calendar marked. 



Aaron Schoenberger

The Brainchild Group


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