Google’s Super Bowl XLIV ‘Parisian Love’ Commercial Marketing Rants + Critiques | February 8, 2010 | By The Brainchild Group

Google’s 2010 Super Bowl commercial paints a font-astic picture of life via search queries, and was truly one of my favorites. The ad, coined “Parisian Love,” takes the viewer on a text-based tour of France including terminology, locations, etc. One awesome piece of work.

Search queries in the television commercial include the following:

  • study abroad paris france
  • cafes near the louve (corrected to louvre)
  • translate tu es tres mignon
  • impress a french girl
  • chocolate shops paris france
  • what are truffles
  • who is truffaut
  • long distance relationship advice
  • jobs in paris
  • AA120
  • churches in paris
  • how to assemble a crib

After reading the above search queries, in that order, do you know what the commercial is about? If not, I’ll give you a few hints:

  1. Foreigner looking to travel to France
  2. Wants to impress French girl
  3. Finds out how
  4. Finds girl
  5. Decides against long-distance relationship
  6. Moves to France after taking flight AA120
  7. Locates church for marriage
  8. After marriage, has kid and needs to assemble crib.

Pretty cool commercial I say. Kudos Google!

Aaron Schoenberger
The Brainchild Group



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