Attorney Social Media Marketing & SEO by The Brainchild Group Social Media Marketing | June 5, 2010 | By Aaron Schoenberger

Looking to gain online exposure and increase your law firm’s client base in an organic, social manner?

The Brainchild Group is an Internet marketing company located in Los Angeles, California that’s known for its expertise in Search Engine Optimization (SEO) and Social Media Marketing (SMM). The company provides Internet marketing services to law firms throughout the world as well as a variety of other businesses and individuals, including: automotive manufacturers, celebrities, professional athletes, global food brands, educational institutions, hedge funds, and large e-commerce websites.

Our mission is for law firms to establish a level of authority on social channels, share helpful information on their particular area(s) of practice, and improve website ranking in search engines for specific keywords.

For more information on The Brainchild Group’s social media and SEO services for attorneys, feel free to call Aaron Schoenberger at (310) 876-0874 x1 or send an email to: info@thebrainchildgroup.com





SEO & Social Media Marketing Tips for Law Firms

Law firm marketing has shifted towards online channels in recent years, and with such a shift the cost of online advertising has unfortunately gone through the roof. It’s simply a matter of supply and demand and the increased cost has pushed many smaller law firms out of the market. On the flip side, big law firms are overpaying for online marketing and they have no clue.

In regards to Pay-Per-Click (PPC) ads, as an example, law firms that were spending $5 per click to rank on the first page of Google for “Los Angeles Entertainment Lawyer” are now paying $15+ per click. With an average online conversion rate of 1-2%, such a law firm will spend $1,500 on PPC ads before getting a hot lead and hopefully converting it. Most large law firms that I have consulted for in the past receive anywhere from 300-1,000 clicks per day on PPC ads. This equates to (on the low side) $4,500 per day or $135,000/month.

These same law firms are also paying big bucks to advertise in legal directories, which are semi-effective. The way I look at it, why pay to place one’s law firm in a directory with a bunch of other law firms? The goal is to set oneself aside from the crowd not put oneself in the crowd. Catch my drift?

To remedy the above-mentioned situations, I highly suggest law firms throughout the world re-evaluate their marketing strategies and put more effort into Social Media and Search Engine Optimization (SEO). Generating useful, helpful content for potential clients, posting it on a blog, then sharing it on social channels will build a more personal connection with visitors and will inspire them to contact your law firm — not a competitor’s — for help.

To get the most out of any online marketing or Social Media campaign, law firms must utilize SEO. The process focuses on placing websites, articles, videos, etc. on the top of search engines, which will increase visibility and exposure. Increased exposure and website traffic = increased revenue.

The best part is, Social Media and SEO costs a fraction of what Pay-Per-Click, legal directories, print ads, television commercials, and other mediums cost. A large law firm may be spending $100,000 per month on conventional advertising, but a Social Media and SEO retainer at $10k-$15k per month can achieve the same results. And, it can actually decrease marketing expenditures over time as the firm’s website and online content builds ranking thus allowing for marketing budgets to be toned down as revenue remains steady.

Moral of the story: When it comes to online marketing for law firms, the grass is greener on the other side so don’t be afraid of change.

Sincerely,
Aaron Schoenberger
The Brainchild Group

The Brainchild Group offers its expertise to law firms throughout the world, including firms located in the following regions: Barcelona, Beijing, Boston, Buenos Aires, Chicago, Dallas, Frankfurt, Houston, London, Los Angeles, Madrid, Melbourne, Miami, Milan, Munich, New York, Palo Alto, Paris, Rome, San Diego, San Francisco, Shanghai, Singapore, Stockholm, Sydney, Toronto, and Zurich.

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