Microsoft has released a new ad campaign for the Xbox 360 Kinect that’s aimed at transforming the way we look at gaming consoles and, most importantly, bringing families closer together. Gaming systems such as the Xbox 360 are no longer devices that lock children (and adults) in their homes for days, they’re a window into the digital world. A window that provides entertainment and improves relationships. This, this my friends, is where the new Kinect commercials shine.
The Kinect ad campaign strays away from typical gaming commercials of the past and introduces a new direction based solely on the user: Children, friends and decision makers. The decision makers (parents) who are likely to purchase an Xbox 360 or Kinect bundle, especially during the holiday season, are shown in the ads for a good reason.
The biggest barrier between kids and video games is parents — I kid you not. Parents feel like video games take time away from studying and other responsibilities, but they must realize that a video game, or a console like the Xbox 360, is so much more. The Kinect ad spots wonderfully demonstrate why the conventional video game stereotype needs to be flushed down the toilet. Please find the commercials below.
In regards to features/technology, Xbox LIVE paired with the Kinect sensor packs quite a hands-free wallop, and users can do the following with hand motions and voice commands.
- Personalize your music
- Connect & share media w/ social websites
- Watch sports highlights from ESPN & movies
- Video chat on your TV
- Play games with friends
- Watch movies
According to Microsoft, if you don’t have an Xbox and want a new one, or you have an older model and want the latest and greatest, you have two options: Buy an Xbox 360 with a 4GB hard drive ($299.99), which comes with the Kinect sensor, or invest in the super cool Special Edition Xbox with a 250GB hard drive and Kinect sensor ($399.99). If you already have an Xbox and you’re dying to improve your experience, you can opt for the Kinect sensor itself for $149.99.
In conclusion, I myself haven’t made the leap (buying an Xbox) but it’s very tempting. I’m just glad I don’t have kids otherwise I know I’d have to buy one. Plus, I truly feel using a game console, as shown in the Kinect commercials, will in fact promote family unity and a more transparent, fun relationship.
Aaron Schoenberger is Founder of The Brainchild Group — a digital advertising agency that specializes in innovative Search Engine Optimization (SEO) and Social Media marketing strategies. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.