Target Logo Goes Minimal – New Branding Trend? Business News | January 7, 2011 | By Aaron Schoenberger

Target Logo
Being the branding and marketing fanatic that I am, I seem to always notice intricacies that a normal (sane) person would typically overlook. In this instance, it happens to be the Target logo revision.

I’m not exactly sure when the change took place, but Target has removed text from their logo and is now relying on the good ole’ target icon (bullseye) as captain of the ship. Does this remind you of another logo revision that recently took place? Well, it should.

On January 5th, Starbucks announced a logo revision that, surprisingly, did exactly what Target has done. Text was removed from the logo and the Starbucks “siren” is now featured in all its glory.

When branding in this day and age, is less more? This is an excellent question that deserves input from designers and marketers around the world. Hit me up on Twitter (@TheSchoenberger) and share your thoughts.

Lastly, if you have a chance, check out and you will see what I mentioned above. Nowhere does it say Target on the header and this is indicative of an established, successful brand.

Aaron Schoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — an innovative online advertising agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrity clients, top restaurants, automotive manufacturers, professional athletes and Fortune 500 companies.



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