HootSuite Social Analytics: Powerful Statistics for Social Media Marketing Social Media Marketing | March 9, 2011 | By Aaron Schoenberger
HootSuite Social Analytics

photo from HootSuite email

Given the complexity of running multiple social media campaigns at any given time, I have become quite fond of HootSuite and spend over 5 hours per day using the dashboard. This morning I jumped out of bed, flipped open my laptop, logged into HootSuite, and wasn’t expecting the wild ride ahead.

Today, HootSuite unveiled a variety of new social analytics features, which look very promising. An email from the company’s CEO, Ryan Holmes, stated:

“HootSuite Social Analytics are designed to help you close the gap between your actions on the social web and the results of your efforts. This collection of tools are built to give you a better view of your social profiles with powerful analytics tools to measure results and customize reports. In short, track the success of your social media campaigns and get a better understanding of the return on your investment.”

For social media agencies, the fun doesn’t stop there. In fact, it’s just beginning. The email goes on to mention:

“You can also share your reports with any registered HootSuite user. Choose to export as a printable PDF, or schedule reports for automatic distribution to members of your team or organization so everyone is always up-to-date.”

I’m ecstatic about having the ability to share/export reports, and I’m sure clients will find the information extremely helpful. From a marketer’s perspective, efficiency has been improved. Instead of using separate tools for social analytics and social network account management, things are now under one roof. I feel like a kid in a digital candy store.

Looks like I have a long day ahead of me. I’m going to spend at least a few hours researching HootSuite Social Analytics and will report back with my findings. Stay tuned!

Aaron Schoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a forward-thinking Internet marketing agency that specializes in Social Media Marketing and Search Engine Optimization (SEO). He’s known for his work with celebrities, top restaurants, automotive manufacturers, professional athletes, educational institutions, luxury brands and Fortune 500 companies.



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