Social Media Optimization – Why Do It And How?

I just got off a call with a decently sized corporation that contacted me for advice regarding a multi-million dollar social media marketing campaign they had invested in which is, unfortunately, not making the cut.

Twitter Overcapacity: What The Little Birdy Said In My Ear

This morning I had a little birdy — a blue birdy — fly into my window and provide me with top-secret information as to why Twitter is having outages today and the “Follower” and “Following” count had disappeared momentarily.