Social Media Observation: Sex Sells, Attracts Diluted Following

As marketers and consumers know very well, sex sells — there’s no question about that. But in the social realm, the wild world of Social Media Marketing (SMM), sex has a tendency to oversell and come with a heaping helping of excess baggage. Maybe a little junk in the trunk too.

Twitter Marketing Tip: Avoiding Email Clutter for Clients

If you’re a CEO, CMO, up-and-coming marketer or small business owner, you have probably (hopefully) recognized the power of Social Media Marketing (SMM) with Twitter by now. And while performing the Twitter ballet in an eloquent manner, you have noticed that your email box is being flooded with new followers and direct messages. This is good, but also bad.