Sirius Stock Jumps 10% for one Reason: Howard Stern

Howard Stern signed a sizable 5-year contract with Sirius XM this morning, which has made fans ecstatic and stock prices go through the roof. Stern’s original 5-year, $500 million deal was set to expire in less than a month — something that’s been worrying investors. After news of the new 5-year agreement, Sirius XM’s (SIRI) share price shot up by 10% to $1.44 in pre-market trading. Now, at 4PM EST, it’s trading at $1.39.

Canned Social Media Campaigns: Happy w/ Run of the Mill?

Two questions I am consistently asked by potential clients, prior to diving into projects, include what our social marketing packages entail and what the cost is. We’re asked these on a regular basis and I feel horrible [initially] providing the disappointing news.