Monetizing Social Media: Knowing When You Hit The Jackpot
When launching a Social Media Marketing (SMM) campaign it’s important to understand ROI, but first you must understand the medium’s inner workings. Fortunately, I’m here to help you with that.
Local Online Marketing: Google Places Becomes Very Important
When it comes to online marketing, companies that rely on local customers absolutely must have a Google Places account. I suggest going for the win and signing up for the “Tags” as a way to boost exposure and increase click-throughs. Tags are basically features that provide improved exposure by displaying additional information about one’s business — featured website link, coupon, live update from business owner, etc. They’re an excellent way to stand out from the crowd.