Taco Bell Meat Debacle: Brand Reputation Management w/ Facts
As many of you have heard, Taco Bell is in a spicy legal debate over its taco meat filling, and false allegations are spreading throughout the Internet like wild fires. Instead of ignoring the issue or coming up with an outlandish excuse, Taco Bell has taken an offense, fact-infused approach.
AREVA Ad Campaign: Forward-Thinking, Hip, Effective
AREVA, the global nuclear industry leader, has launched a new ad campaign that’s gaining worldwide attention and positioning their company as a hip, informative, new age brand.