Geico Commercial: Do You Live Under a Rock?
Geico’s most recent commercial features a caveman-ish dude crawling from under a rock to see the light of day. When he emerges, a glorious billboard stating that “15 minutes could save you 15%” is staring him down. The amazes news inspires him to have Rick check it out, at which point a rock in the foreground begins to move. Such an ingenious yet simple commercial.
Social Media as a Relationship Builder, Not a Sales Tool
As a marketing consultant, I work with social media on a regular basis, 7+ hours per day, and quite often clients are dead-set on squeezing the most money out of social media campaigns. This is a totally backwards way of thinking, and I’ll tell you why.