Being Inherently Viral vs Needing an Extra Push
When it comes to choreographing a kick-butt marketing campaign, there are certain things that have a high probability of going viral, while others need a big push to get the ball rolling. For example, look at the Charlie Sheen and Jennifer Lopez Fiat commercials. By simply using big names, the commercials have created a huge […]
Social Media Marketing Plans: Research Leads The Way
The other day I was working with a client on their marketing campaign and realized that, even though social media marketing is drastically different than conventional marketing approaches, many marketers maintain the same mindset, which is a major downfall. Their previous social media consultant’s strategy was very one-sided, and we’re changing that. Social media marketing […]