Lawyer SEO Tip: Identifying Target Markets is Key

Here at The Brainchild Group we work with a variety of law firms throughout the country, and after many years of experience we’ve found what works and doesn’t work. In particular, being overly broad and failing to identify specific target markets, or the correct markets, is an illness many firms suffer from. Lawyers must decide […]

Volvo Gets a Much-Needed Dose of Brand CPR

When it comes to marketing car brands, exposure is the name of the game and competition is fierce. Fortunately for Volvo, their new marketing strategy simply kicks butt. After hiding behind the curtains as competitors duke it out, Volvo has decided to launch a new marketing campaign aimed at maintaining longtime customers while attracting a […]