Virgin America’s Safety Video Becomes Viral Sensation
After watching Virgin America’s new pre-flight safety video, which was being shown on flights in November, I’m amazed that a new company would take such a bold — yet ingenious — move to boost publicity and appeal to a younger, hipper crowd.
Aaron Schoenberger Cited in Museum Marketing Study in Finland
Founder of The Brainchild Group, Aaron Schoenberger, wrote an article in 2010 about museums using social media for marketing purposes, and two students from Laurea University of Applied Sciences in Finland used his model to create a study on marketing the Finnish Aviation Museum via social channels.