Social Media Marketing Consultants: Are They Worth the Cost?
The world of social media marketing is an interesting place full of smoke and mirrors, and sometimes companies need a resource to guide them through all of the craziness to ultimately accomplish their goals. And that’s where social media consultants come into play. But what does it cost to hire a social media consultant and […]
Writing a Press Release in First-Person vs Third-Person: Failure or Success
Crafting exciting, intriguing press releases that tell a story is one key element of marketing today, but many times companies mess up by becoming too personal, trying to express their feelings, and that leads to press releases written in first-person vs third-person. Rule number one: Whether you are writing press releases internally or hiring an […]