Perplexity AI Marketing Strategy: How Podcasts Became Key Opportunity
Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has drastically changed over the past 20 years since we started, and Perplexity is doing cool stuff with AI as well as changing the podcast marketing game. In particular, instead of […]
Miami Restaurant Social Media Marketing: What’s the Secret Recipe?
We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for restaurants in South Florida and the surrounding areas along with projections for the future. If this post was aimed at Michelin-starred restaurants and perfecting the dining experience we’d go into […]
Social Media Behavioral Analysis: What Companies Actually Get It?
Over the past 20 years we have analyzed human behaviors on social media to understand everything from why someone is happy with a product and decides to share that with their friends/following to other scenarios where anger, discontent and other factors create something more extreme like a PR nightmare. This post touches more on that. […]
Social Media Agencies/Consultants Guiding Fortune 100 Companies: How to Get There?
Following up to a recent blog we published related to guiding companies on the Fortune 500 list, what happens when Fortune 100 companies (top 20%) come to you for help? And how do you help them get to the next level? First and foremost, as the old saying goes: The proof is in the pudding. […]
Hedge Fund SEO: Understanding the Big Picture and Future Opportunities
We have to start off by saying that search engine optimization for hedge funds is a totally different animal compared to what most SEO firms are used to, and after guiding investors ranging from hedge funds to Fortune 500 companies over the past 20 years that became clear early on, though what’s next? SEO for […]
Understanding the Social Media World: What We Learned Consulting for Fortune 500 Companies
Going back 20 years ago when MySpace was the jam then shortly thereafter Facebook, Instagram, YouTube, Twitter and others launched which totally transformed the world we’re living in today, not many could have predicted how Fortune 500s and other large companies are making moves now. And who has the knowledge/expertise to execute on that mission? […]
Los Angeles Social Media Expert Witnesses: 3 Things to Look For
Social media is a wild place today filled with both positives and negatives, and sometimes the dark side leads to legal issues that require expert witnesses in a variety of areas, including social media. But who really has the experience to dig into cases, provide feedback during discovery and is capable of testifying at trial […]