Search Engine Optimization

Over the years as Search Engine Optimization (SEO) became more important along with social media marketing and other mediums, the big question companies face is how to allocate their budgets, especially when looking at large companies (Fortune 500s, Global 2000s, etc.). And in the big mix, what should be spent on SEO?

Search engine optimization (SEO) services have been around since Google first launched, but the strategies and ways to improve ranking in search results have drastically changed over time. This post touches on what exactly an SEO service is and the costs you should expect.

When Google first launched back in 1998 their search engine was primarily based on backlinks with the concept that each backlink counts as a vote of confidence then as time evolved unique, fresh content started to play a larger role and in most recent years the use of deep learning to better understand language and search behaviors to deliver the best user experiences and results possible.

The world of search engine optimization has been transforming rapidly in recent years with Google introducing more AI components into their algorithms and also valuing high-quality content now more than ever. And this is going to have a big impact on businesses in Miami and around the country.

Diving into search engine optimization is like looking at a Rubik’s Cube but there’s no definitive answer and the challenge you’re trying to solve keeps evolving over time – often in the moment as new algorithms are tested and potentially rolled out. 

Search engine optimization has been a critical aspect of all marketing efforts for the past 20+ years and that has led to a big demand for SEO services for companies ranging from small businesses to Fortune 500s. But not all SEO companies are created equal, and it’s important to spot the red flags early on.