How Do You Promote a Ghost Kitchen? The Basics
As a company that has been guiding food brands ranging from startups to Fortune 500s for the past 15 years it’s interesting to see the recent trend around ghost kitchens popping up, but also the challenges they’re facing with marketing/promotion. The recipe for success is both straightforward and complex at the same time, and we […]
How Do Big Brands use Social Media? From Analytics to Marketing
We are living in a social media world where our everyday lives are driven by social factors and big brands are using social media analytics/listening to understand behaviors that then guide everything from product development and manufacturing to marketing campaigns. But what’s the big picture? Looking back to the early days of social media when […]
Social Media Analytics/Listening Tools: How to Choose?
So you’re stuck in a bind trying to figure out the world around you and social media is where the best insights can be found instantly, but finding social media analytics/listening tools to deliver the results you need is the main challenge. So how do you choose? First and foremost, think about what you want […]
Social Media Consulting: Guidance to Discover the Best Opportunities
There are many times where companies are stuck in a predicament where they can’t see the forest for the trees, as the classic saying goes, and they need help painting a picture of what’s actually possible as well as insights into the best opportunities today, tomorrow and in the future. Think of a horse that […]
Content Creation Agencies in Los Angeles: Overcoming the Hype
Growing up in Los Angeles, it has been a wild ride ranging from seeing neighborhoods change over time to more recently the entertainment and tech industries booming — years ago who could have imagined Silicon Beach or the rebirth of podcasts? These are exciting times. When it comes to content creation ranging from videos for […]
Influencer Marketing Agencies: 3 Things to Look For
The talk of the town today is influencer marketing and businesses throughout the world are trying to tap into the influencer space, but are confronted with a ton of smoke and mirrors. In particular, who’s truly an influencer and what’s the cost vs reward. After being in the influencer game for 15+ years before “social […]
Top Social Media Companies in the World: Who Reigns King?
After being in the social media space since the beginning from guiding startups to Fortune 500s along with building social media AI technologies, one question that always comes up is: What are the best social media companies in the world? And this is truly a loaded question, so I thought I’d shed more light on […]
Social Media Marketing for Law Firms: Worth It?
Marketing in the legal industry is both competitive and costly, and when it comes to social media marketing many law firms are trying to jump on the bandwagon with little success overall. This post is going to touch on the challenges social media presents, attempt to manage your expectations, and highlight a few ways firms […]
Finding a Social Media Expert: What’s the Secret Sauce?
We are living in a world today where everything is driven by social media and because of that it seems as if everyone is a social media expert, but what makes a true “expert” and how do you find one that can effectively guide you in the right direction? We’re going to touch on that […]
Social Media Consulting Rates in 2020: What to Expect
Since we launched The Brainchild Group back in 2007 the world of social media marketing has drastically changed, including the costs, and our past blog posts on social media consulting rates have gotten tons of views so we decided to follow-up with our thoughts for 2020. The biggest trend we’re seeing is not so much […]