Social Media Consultants: The Most Common Questions We Get
After being in the social media world for the past 15 years we’ve seen everything you can imagine, and this post touches on some of the most common questions we’ve been asked around social media consulting ranging from what companies should look for when hiring a consultant to helping up-and-coming social media consultants understand the […]
Hiring a Social Media Manager: Worth the Cost/Risk?
Throughout life there are things that make sense then others that, when looking back, maybe weren’t the best moves. And one thing that comes to mind is companies hiring social media managers to take the reins and guide the path, but many times they end up in a pickle. When you take a step back […]
How Do You Promote a Ghost Kitchen? The Basics
As a company that has been guiding food brands ranging from startups to Fortune 500s for the past 15 years it’s interesting to see the recent trend around ghost kitchens popping up, but also the challenges they’re facing with marketing/promotion. The recipe for success is both straightforward and complex at the same time, and we […]
How Do Big Brands use Social Media? From Analytics to Marketing
We are living in a social media world where our everyday lives are driven by social factors and big brands are using social media analytics/listening to understand behaviors that then guide everything from product development and manufacturing to marketing campaigns. But what’s the big picture? Looking back to the early days of social media when […]
Social Media Analytics/Listening Tools: How to Choose?
So you’re stuck in a bind trying to figure out the world around you and social media is where the best insights can be found instantly, but finding social media analytics/listening tools to deliver the results you need is the main challenge. So how do you choose? First and foremost, think about what you want […]
Social Media Consulting: Guidance to Discover the Best Opportunities
There are many times where companies are stuck in a predicament where they can’t see the forest for the trees, as the classic saying goes, and they need help painting a picture of what’s actually possible as well as insights into the best opportunities today, tomorrow and in the future. Think of a horse that […]
Content Creation Agencies in Los Angeles: Overcoming the Hype
Growing up in Los Angeles, it has been a wild ride ranging from seeing neighborhoods change over time to more recently the entertainment and tech industries booming — years ago who could have imagined Silicon Beach or the rebirth of podcasts? These are exciting times. When it comes to content creation ranging from videos for […]
Influencer Marketing Agencies: 3 Things to Look For
The talk of the town today is influencer marketing and businesses throughout the world are trying to tap into the influencer space, but are confronted with a ton of smoke and mirrors. In particular, who’s truly an influencer and what’s the cost vs reward. After being in the influencer game for 15+ years before “social […]
Top Social Media Companies in the World: Who Reigns King?
After being in the social media space since the beginning from guiding startups to Fortune 500s along with building social media AI technologies, one question that always comes up is: What are the best social media companies in the world? And this is truly a loaded question, so I thought I’d shed more light on […]
Social Media Marketing for Law Firms: Worth It?
Marketing in the legal industry is both competitive and costly, and when it comes to social media marketing many law firms are trying to jump on the bandwagon with little success overall. This post is going to touch on the challenges social media presents, attempt to manage your expectations, and highlight a few ways firms […]