3 Tips for Hiring a Social Media Consultant

Hiring someone for any position is usually no easy task, especially when bringing on a social media consultant to guide your company through the wild world of social media marketing.

The Social Media Consulting Dream: Viable?

With social media being hotter than Pompeii on a bad day and shows like House of Lies (love it!) glorifying consultants, it should be no surprise to hear that people throughout the world are looking to break into the social media consulting world.

Car Dealership Social Media Marketing: Think Instagram

I have always been a car fanatic and worked in the automotive aftermarket industry for many years, which has provided me with a ton of knowledge ranging from marketing automotive companies to fully understanding target markets. And I must admit, I’m always amazed how car dealerships fail to utilize the absolute best marketing tool that’s literally at their fingertips: cars themselves.

Epic Social Media Failure Common Among Large Brands

Large companies from around the world spend millions of dollars on market research on a regular basis, and I’m always amazed how they totally ignore valuable data that’s literally at their fingertips. This article will highlight one of the most epic marketing failures I see on a regular basis with the intention of getting large organizations to change their disturbing ways while also helping smaller companies stay on the right track.

How Will Facebook Make Money on Instagram?

After spending a whopping $1 billion to wrap its hands around Instagram, what exactly is Facebook going to do to ensure the investment pays off? Yes, owning the best thing since sliced bread is good in itself, but that won’t make their shareholders happy.

Social Media for Lawyers: Worth the Money?

Law firms throughout the world are beginning to understand the importance of social media in this day and age, and one question I’m asked on a regular basis is if marketing via social channels is worth the money.