Developing a Content Strategy for Restaurant Chains

As a big foodie and social media enthusiast, it’s exciting to see how restaurants are using social media for marketing purposes more than ever before. However, there’s one piece of the social puzzle that tends to go missing: Having an effective, targeted content strategy.

The Art of Instagram Engagement: 3 Killer Tips

As Instagram continues to dominate the social media world and more businesses are seeing the light, it’s important to realize that Instagram marketing isn’t only about sharing photos then crossing your fingers and hoping for the best. It’s more…so much more.

3 Tips for Hiring a Social Media Consultant

Hiring someone for any position is usually no easy task, especially when bringing on a social media consultant to guide your company through the wild world of social media marketing.

The Social Media Consulting Dream: Viable?

With social media being hotter than Pompeii on a bad day and shows like House of Lies (love it!) glorifying consultants, it should be no surprise to hear that people throughout the world are looking to break into the social media consulting world.

Car Dealership Social Media Marketing: Think Instagram

I have always been a car fanatic and worked in the automotive aftermarket industry for many years, which has provided me with a ton of knowledge ranging from marketing automotive companies to fully understanding target markets. And I must admit, I’m always amazed how car dealerships fail to utilize the absolute best marketing tool that’s literally at their fingertips: cars themselves.

Epic Social Media Failure Common Among Large Brands

Large companies from around the world spend millions of dollars on market research on a regular basis, and I’m always amazed how they totally ignore valuable data that’s literally at their fingertips. This article will highlight one of the most epic marketing failures I see on a regular basis with the intention of getting large organizations to change their disturbing ways while also helping smaller companies stay on the right track.