Marketing Home Furnishings w/ Social Media
For home furnishing manufacturers, there are a variety of social media channels that can be utilized. Keep in mind the channels are highly dependent on the home furnishings themselves as demographic strongly determines the social media medium to use.
1-800 Loose Diamonds Announces Rock Bottom Holiday Pricing
Los Angeles, CA (November 17, 2009) – 1-800 Loose Diamonds — a top jewelry store and diamond retailer/wholesaler in Los Angeles, CA — has released incredible pricing on a wide variety of GIA-certified flawless diamond studs. Retail customers now have the ability to purchase high-quality diamond jewelry…
1-800 Loose Diamonds Takes International Jewelry Fair by Storm
Press Release: 1-800 Loose Diamonds, a top Los Angeles jewelry retailer and wholesaler, will be attending the International Jewelry Fair in New Orleans, LA to promote a new line of products and blowout prices.
Social Media | The Future of Restaurant + Food Marketing
Restaurant marketing and food marketing in general has always been a tricky business, one that’s heavily reliant on word-of-mouth and local patrons. Though, in recent years, social media has transformed marketing for the restaurant industry and shows no signs of letting up…
FTC Publishes Final Guide Governing Blog Testimonials/Endorsements
The Federal Trade Commission (FTC) has released a new set of guidelines geared towards testimonials and reviews on blogs and other social media platforms. The guidelines require marketers to divulge any compensation/benefits they may have received for a particular testimonial or review; a guideline which is geared towards adding a sense of transparency to the social media world. As blogging has slowly evolved into a part of daily life, blog visitors often find themselves stuck in a cloud of confusion. Are reviews really reviews? Is someone’s opinion REALLY their opinion? Well, the FTC is here to change that….
WordPress SEO | Expert Tips/Tricks
WordPress SEO is a very interesting and fun mix of research, development and creativity that will — mark my word — pay off in the long run. Search engine optimization for blogs is sometimes ignored, mainly due to blogs inherently ranking well, though applying SEO techniques to WordPress blogs that already rank high will produce even better results. This article touches on the best WordPress SEO tactics and SEO plugins. Blogging has become an integral part of daily life for many individuals/companies throughout the world, and the future is gradually leaning towards a blog-centric universe, so jumping aboard the WordPress SEO bandwagon today will stabilize your blog for the future.
Real Estate Marketing with Video Content | What Brokers SHOULD Be Doing
I’ve been a customer in the real estate market for many years, and have noticed that most real estate agents have marketing that simply sucks (I’m sorry to admit it). I’m sick and tired of seeing a dressed up agent in front of a home, with some Kool Aid smile, trying to get me to purchase a property. This marketing is over and done with, especially with the economy in the toilet. This leads me to the topic of this article: Marketing with Video Content. When looking for properties, I have always found that media-heavy listings attract my attention. I want to see photos, videos, floor plans, and anything else possible. This is what attracts me and makes me schedule a showing — nothing else. I don’t care if the agent has perfect teeth, a nice suit, can juggle 5 watermelons with their pinky finger, etc. This just doesn’t matter to me or my bank account.
The Guide to Using Blogs for Restaurant Marketing
Blogs have been one of the most influential marketing tools in recent advertising history. They’re a phenomenon — they truly are. Most businesses, especially restaurants, have a difficult time directly connecting with customers, and all patrons know is what they see in the dining room. This is their perception of a restaurant. I myself, as a true gastronome, want more. Much more. Luckily, blogs feed me with just that. When looking for a nice place to have dinner, I always jump online and browse reviews. More importantly, I look for for photos (and possibly even videos) of prepared food. I want to see what I’m eating before I eat it. There’s just something about seeing amazing food that adds a “wow” factor to restaurants and often draws me to them. Blogs are the best and most effective way to offer diners a glimpse at what a restaurant is all about…
Marketing for the Automotive Industry | How Social Media has Transformed the Business
Social Media and the internet itself has been one of the most influential causes for a drastic change in automotive marketing efforts, which all of us marketers (and auto enthusiasts) have noticed in the past 5-7 years. Instead of sending postcards with offers, dealerships are utilizing Google AdWords. Local, niche performance shops are no longer counting on word-of-mouth, they’re jumping on forums. And, large manufacturers like Ford, Mercedes, BMW, and the other big shots are relying on viral video advertisements and, shockingly, updating and designing custom YouTube pages. This is, by all means, marketing of the future.