I feel like a kid in a candy store, which hasn’t happened in a long, and I mean long, time. What has spurred this sudden joy? A collaboration of grand proportions, I tell you.
Bing, the new “decision” search engine, has fully integrated Twitter posts into search listings. I find this very interesting as I’m sure it will be beneficial for internet marketing, specifically Bing search engine optimization (SEO). The question is — how?
For one, I believe we will see far more keyword-rich Tweets (Twitter posts) along with the inherent spam placements, which will need to be addressed in some way. Instead of simply posting on Twitter, many companies and individuals will spend more time researching their target market and strategically constructing entries. Previously, the intention of a Tweet was to attraction human attention, thus the posts resembled such. Now it’s a whole new ball game.
Secondly, the frequency of entries will surely increase by a large margin. Due to Bing displaying recent/relative Tweets, the more Tweets the better. Rather than posting 5 times per week, companies will make 20 posts. More posts on Twitter = more traffic, each user will spend more time on the site, Twitter will benefit from increased website rank and advertisers will find the site more appealing. I predict an elaborate advertising platform will be launched soon, which will do well given increased website traffic/exposure. Mark my word.
I will continue to research internet marketing with Bing/Twitter and will keep everyone updated. Be sure to sign-up for my newsletter and check back often for case studies and research on utilizing Bing/Twitter to increase traffic/revenue.