American Express Television Commercial – Smiley Faces
Lately, I have been seeing the American Express ‘Smiley Faces’ commercial all over the place and, to be honest, I truly love it. As I have said many times before, I’m a critical person and catching my attention is very difficult (if possible). But, to my surprise, American Express kicked butt with this commercial.
The television commercial shows smiley faces on a variety of every day objects including a coffee cup, leather chair, purse, jacket, bath tub, shower curtain, scale, shopping bag, headphones, boat, airplane, etc. One cool, thoughtful, memorable, unconventional commercial.
American Express — Everyone in our office loves the new advertising campaign! And, how can we forget: big kudos to Ogilvy & Mather for creating another profitable commercial. Keep up the good work everyone.
Sincerely,
Aaron Schoenberger
The Brainchild Group
http://www.thebrainchildgroup.com/blog/2009/10/photos-franklin-canyon-park/
The Brainchild Group is top advertising agency that specializes in Social Media Consulting and SEO Consulting for a variety of business around the globe. If you’re looking for a Los Angeles SEO Company, Los Angeles Social Media Consultant or Los Angeles Advertising Agency please feel free to contact us at (310) 876-0874 for more information.
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Yes, everyone has seen happy and sad faces because Francois and Jean Robert have been producing books with faces since 1978. Francois and Jean Robert have helped all of you SEE the world in a different way because of their books. An original idea? Perhaps, perhaps not… but they have produced 4 books with copyrighted images.
The truth of the matter is that Ogilvy & Mather didn’t just happen on the faces idea because they saw faces in the world or faces on Flicker. They approached Mr. Robert through his rep in 2006 to use the faces concept to showcase the face lift Audi A3 with TV and print advertising in South Africa. They got away with plagiarism. Then in 2009 Ogilvy & Mather uses the faces concept again for American Express. Coincidence? I think not.
American Express spends millions and millions of dollars for these ads.
The faces ads run all of the time. And what do people remember? The message? The company? The agency? No, people remember the smiley faces set to beautiful cello music.
The question still is, who owns an idea?
Is is OK to steal the idea for commercial gain in the case of Ogilvy & Mather?
Is it OK because agencies do this all of the time?
What if it were YOUR idea? YOUR music? YOUR blog? YOUR ad?
How would you feel?