I love the good ole’ saying ‘not all things are created equal’ and, when it comes to social media consultants in Los Angeles, this could never be more true. Finding a qualified consultant that speaks from experience and has results to backup their strategy is like finding a needle in a haystack. Fortunately for you, this article will help with your search and I shall act as your metal detector. After all, a needle in a haystack isn’t hard to find with spiffy gadgetry like a metal detector now is it? Ha!
To begin with, I 100% support social media consultants that are new to the game, but gambling with a client’s business, especially in the social world, is no walk in the park. Some things one can learn on the fly, but this is not one of them. If your business is looking for a consultant and interviewing various advertising agencies or individuals, ask to see samples of their work and determine if the proof actually resides in the pudding. When prospective clients contact me I always get down to business and show them exactly what I have done and why (aside from projects under NDA of course).
Secondly, I know this is more of a rant than a suggestion, but I’m tired of “Social Media Consultants” in Los Angeles claiming to be professionals and totally misleading businesses. I mean cummon’ — it gets old. The goal is to promote a client’s company in the best possible light and suggesting social media tactics that may harm a business are what keep me up at night. Let me get some sleep, please.
Thirdly, when searching for a social media consultant in Los Angeles, I suggest finding an online ad agency or individual that has experience with Search Engine Optimization (SEO). I recently wrote an article on Social Media Optimization (Social Media Optimization – Why Do It And How?) which highlights the fact that social media marketing campaigns can fall flat on their face if they lack SEO and proper copy/keywords. Organic, natural, free website traffic is best for profitability and future company stability.
Lastly, find a social media consultant that knows how to have fun and get the job done at the same time. The social media world is unlike other marketing channels and the goal is to attack social campaigns with a positive, fun, open mindset. Social marketers stuck in their old ways will be left in the dust and forward-thinking social media consultants will take the lead. Positive and up-to-speed consultants will be able to provide current, cutting-edge advice as opposed to outdated, ineffective advice from consultants that study tactics/trends after the fact. I don’t mean to sound negative, but it’s the harsh reality.
I hope this article has been helpful and good luck with your search.
The Brainchild Group
The Brainchild Group is a Los Angeles advertising agency that specializes in professional Social Media marketing and Search Engine Optimization for businesses throughout Los Angeles including Santa Monica, Beverly Hills, Culver City, Woodland Hills, Sherman Oaks, Encino, Studio City, Hancock Park and every other nook and cranny. Feel free to Contact Us for a consultation.