
Social Media for Business to Business: Think B2C
As social media continues to grow by the day, more and more Business-to-Business (B2B) companies are leaning on social channels to boost exposure and provide sustainability for the future.
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As social media continues to grow by the day, more and more Business-to-Business (B2B) companies are leaning on social channels to boost exposure and provide sustainability for the future.

There are times in life when even though you’re the absolute best, you still don’t succeed. When it comes to landing a big social media marketing contract, or any contract for that matter, it’s not only about what you know, but how you present yourself.

After many years in the business, I’ve recently noticed an influx of PR agencies that are in desperate need of social media and search engine optimization consulting. The days of relying on print, television and radio are gone with the wind, and many old school PR folks need a fresh perspective.

If you were sitting on a seesaw across from one of the world’s largest sumo wrestlers, the one thing you’d wish for is balance. Social

After many years of working with social media including sleepless nights thinking about what it truly is, I recently had a realization that social media marketing is very similar to fishing. Sounds crazy, I know, but hear me out.

This article by Aaron Schoenberger of The Brainchild Group touches on social media pricing in 2012, including hourly consulting rates and monthly social media retainers.

FOR IMMEDIATE RELEASE: Los Angeles, California (December 26, 2011) – The city of Los Angeles has experienced an increase in DUI arrests during the holiday

Aaron Schoenberger, a Los Angeles Internet marketing consultant and founder of The Brainchild Group, has expanded his in-house social media training courses to companies in Latin America.

Nowadays times are tough for businesses, and often they’re stuck in a predicament: Invest in social media marketing or search engine optimization (SEO). The question is, what’s best?

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We are living in a world of social media smoke and mirrors and it’s rare to find a company/team that actually understands your business with

After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve

Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while

Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work

We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including

The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising

Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like

It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary

We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting

Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has