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The Brainchild Group Insights

Your source for information on everything from internet marketing strategies to revolutionary AI/technology innovations.

Ad Agency Rankings Rant: Proof is in Pudding Not Revenue

July 10, 2010

Tonight I have decided to go on a rant about advertising agency rankings and how they are — almost always — calculated based on revenue not actual performance. This is a failure of grandeur proportions, especially since most ad agencies are shifting to interactive marketing mediums (banner ads, social media, SEO, etc.) and one’s ability to perform in the digital arena is all that really matters in this day and age.

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SEO Consulting for Website Design: Making Foresight 20/20

July 8, 2010

This article touches on the importance of SEO consulting prior to website design as opposed to hiring an SEO consultant after a site has been created. Over the past year I have had more than 20 companies/individuals with newly created websites contact me for SEO advice and the sites were — sad to say — not making the cut.

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Insider SEO Tips: Mobile SEO is 2X More Important

July 3, 2010

Mobile advertising has reached an all time high and is expected to grow by 45% in 2010, which is why I have been a busy little bee. For the past year or so I have been studying mobile SEO (among many other things) and one thing I noticed, which I shouldn’t be sharing but will, is the fact that mobile SEO is two times more important than conventional SEO.

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Flying Car: Terrafugia Transition Takes to the Sky

June 30, 2010

The time has come: a brilliant team of MIT engineers worked together to build a car that can also — wait for it — fly! The Transition, as it was named, began development in 2006 and after years of hard work the FAA has finally stamped the vehicle with its approval.

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Hiking Excursion: Photos of Paramount Ranch Park in Agoura Hills

June 27, 2010

Last weekend I went on a little adventure with Jon Rowen from Camtrol, who introduced me to a tucked away, commonly unknown park in Agoura Hills: Paramount Ranch. I’ve been to most of the parks/trails in Los Angeles, and was surprised I had not heard of Paramount Ranch. I guess we learn new things everyday, ey?

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How $1.15 Made a Man’s Day

June 25, 2010

The moral of the story is to understand what’s going on around you and don’t be so self-contained that you forget about the little things in life. Today I was in the process of negotiating a total of around $30k in work, which was stressful in itself, but did not disregard another human being due to such. I hadn’t eaten all day and was starving, but didn’t focus on my food and only my food. One thing to remember in life is that it’s not always about you and your needs.

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