BP Invests in Google AdWords to Fix Brand Reputation
In a frantic and new age attempt to improve its brand reputation after the Gulf oil spill, BP has invested in a huge Pay-Per-Click (PPC) campaign by bidding on keywords in Google, Yahoo and Bing to hopefully filter search engines users to the press section of their website as opposed to other sites on the net.
Museum Marketing w/ Social Media – Show Me The Goods!
I don’t like being a stickler and speaking about negativity in the world, though there are times (like these) that constructive criticism can transform a downfall into a huge success. In particular, why the heck are most museums still relying on old school, boring marketing mediums to attract visitors?
Attorney Social Media Marketing & SEO by The Brainchild Group
Law firm marketing has shifted towards online channels in recent years, and with such a shift the cost of online advertising has unfortunately gone through the roof. It’s simply a matter of supply and demand and the increased cost has pushed many smaller law firms out of the market.