3 Reasons Why Having a Social Media Strategy is Important
Imagine going on a wild trip to Death Valley in California and not being prepared then facing the wrath of nature – that’s exactly what happens when companies dive into social media marketing with no real strategy in place. The first reason why companies need to develop a social media strategy is to understand their […]
Choosing a Social Media Agency: Boutique or Global?
We have been guiding companies on their social media journeys for 15 years and one roadblock large businesses often face is whether to go with a smaller, boutique social media agency or a large global provider which is typically a social media arm of a full-service agency. This dilemma comes down to goals along with […]
Does Instagram Marketing Really Work? Nightmares vs Success
Social media has taken over our everyday lives and with that comes social media marketing where companies ranging from small to large are all competing on social networks for your attention/business. And when it comes to marketing on Instagram does it really work? The simple answer is yes: If you create a strategic Instagram marketing […]