California: The Birthplace/Hub of Social Media Marketing?

Looking back in time after the Industrial Revolution the next wave that truly changed the world was around California emerging as the tech capital not only when it comes to where social networks were born but also many of the things (AI, etc.) that power our everyday lives now. Going back to the early days […]
How to Control Social Media Conversations for Marketing/Branding Purposes

The world of social media marketing has been a wild ride since the early days and one of the common questions today that’s almost like a superpower is how to control conversations on social media to tap into influencers, generate buzz and ultimately accomplish the goals your brand/company is trying to achieve. Though it may […]