Social Media Expert Witnesses: Their Location vs Potential Results
It is always interesting how people relate time, location and space (similar to Einstein) and that directly applies to the restaurants we eat at, local gas stations we visit and other similar behaviors that create patterns in our lives. And many times it’s those behaviors/patterns that tell the true story. As a good example, looking […]
Social Media Analytics/Intelligence for Security: Can it Help?
For nearly 20 years we have guided some of the biggest companies in the world on marketing strategies and it’s interesting how questions have shifted over time from how can we attract new people, generate more revenue, etc. to what should we be worried about now? Outside of the marketing/sales world social media plays a […]
How Can Law Firms Use Social Media? 3 Key Areas
The legal industry is similar to the medical space where both have always been slow to adapt, though nowadays firms are waking up to the power of social media for a wide variety of purposes outside of marketing and this post touches on a few of them, especially when it comes to using social media […]
The Biggest Social Media Misconception/Failure: Posting vs Actually Engaging
We have covered this topic in the past after guiding hundreds of companies around the world for nearly 20 years and it’s interesting to see how the trends and subsequent results continue to align with what we predicted before, especially when it comes to small-minded social media marketing concepts that only scratch the surface. In […]