How to Market a Bank on Social Media? Our Experience Guiding Financial Institutions
The days of walking into banks and being approached by someone in a suit to setup an IRA, create a new savings account and all of the other old school tactics are out the door, and it’s interesting to see how banks and other financial institutions have been adopting social media with open arms over […]
Social Media Consultants vs Social Media Managers: What is the Real Difference?
The time has finally come and we had to drop a post around this topic which has sparked both questions and controversies over many years for a variety of reasons, though we’re here to put everything to rest once and for all. First and foremost, all social media folks are created equal and we have […]
Does a Social Media Expert Need to Know AI/Technology? Absolutely!
With social media being powered by AI today this topic is a no-brainer however many social media folks still try to hang onto the early days while not adapting to what’s happening now, and unfortunately they get left in the dust along with the companies they’re either working for or providing consulting to. From Instagram […]