Macy’s has taken the Social Media plunge and launched an interactive Flash game that allows website visitors to use a “new mix and match tool to combine the season’s hottest styles and accessories into an outfit that’s uniquely you! Enter your outfit in our Daily Fashion Challenge and you could win a $500 Macy’s Gift Card.” The fashion tool is built in Adobe’s Flash platform, which allows for all sorts of goodies.
As we all know, e-commerce is becoming increasingly popular by the minute, and online sales are projected to rise steadily in the future. Due to such, companies like Hostway and Zeus Technology have conducted an ingenious study that highlights the negatives of e-commerce in the world today.
I had a meeting with a friend/associate today and we spoke about marketing luxury products (exotic cars, planes, estates, etc.) in a rocky economy. Our opinions slightly differed, and my perspective is based on a very e-centric (web-related) approach whereas his angle applies direct marketing tactics. This article will focus on my approach and analysis of marketing high-end products while competing with a struggling economy.
So, you have a day spa — a gorgeous, zen-like, top of the line facility in a prime location. But, you are interested in increasing businesses and don’t know where to start. What can be done on your budget? Which marketing medium(s) produce the best return on investment (ROI)?
Looking to market a clothing store? Well, there are a few things you should know. This article is geared towards helping clothing stores boost sales by utilizing internet marketing mediums over conventional marketing channels.
When a new website begins operating, it can have huge effects on consumers, affiliates, and competitors alike. When a major computer software company seeks to revolutionize the way we use the web by creating a search engine, it’s sure to send ripples all the way to the edges of cyberspace.