Today I have decided to rant about something that has been bugging me for quite sometime — SEO companies/consultants that have drifted to the dark side.
Search Engine Optimization
Another good ole’ Monday in the SEO world: The weather is nice in Los Angeles, stats are through the roof, going to Gyu Kaku for Japanese BBQ in a few hours, and my cat didn’t wake me up at 5am. I’m a happy camper.
Excellent BBQ, strong entrepreneurial spirit, a booming technology industry and green initiatives — Houston, Texas is the new business hot spot. The city attracts a variety of large corporations from around the world as well as graduates from the country’s most elite colleges. But, as with most things that are good, there’s unfortunately a bad side.
The art of building backlinks is nothing new to SEO experts around the world, and successful SEO campaigns have been proven to rake in millions of online dollars. But, there’s another side to backlinks: They provide a secretive, covert stream of information on the person or company that’s building the links. Not just a snippet of info, I mean a lot.
As the world progresses into an e-centric mass, more and more businesses are recognizing the power of the internet as a gateway to success. Ancient companies stuck in their old ways are just now creating websites to rake in lost market share, and businesses with existing sites are making changes (e.g. adding blogs) to keep up with the social media boom. This is all good, fantastic, fabulous but the question remains: Do you want a website that gets lost on the web or a highly profitable online marketing tool?
Have you ever wondered why some website design companies rank ridiculously high for a variety of keywords and, surprisingly, most of the queries don’t relate to web design — their main focus? If so, join thousands of online marketers across the world.