The Bing/Twitter Collaboration | Twitter SEO via Bing
Bing, the “decision” search engine, has revolutionized the search engine world by fully integrating Tweets into search listings. I find this very interesting as I’m sure it will be beneficial for internet marketing, specifically Bing search engine optimization (SEO). The question is — how?…
Corporate SEO | Saving Money w/ Search Engine Optimization
Corporate marketing has always been a costly endeavor often relying on TV commercials, print campaigns, PR events and other semi-effective, pricey marketing tactics. This is not the way it has to be, it is just the way it has always been. Until now that is….
SEO Tip of the Day | Building Backlinks
Backlinks are a key player in the search engine optimization world, and building a large number of quality, relevant, “do-follow” backlinks will greatly improve Google PageRank and SEO in general. PageRank is directly related to a few factors and backlinks play an integral role in overall website ranking. When building backlinks, be sure to target websites that are relevant…
Why is Search Engine Optimization Important for Car Dealerships?
Good ole’ search engine optimization, you gotta love it! Well, if you actually understand how it works that is. Search engine optimization is the act of optimization websites and content to improve “organic” or “natural” search result placement. When a website appears on the first page of search listings, it is far more likely to be clicked on. Increased impressions leads to more clicks and — ultimately — more profit. The goal of SEO is to sidestep costly Google AdWords campaigns that charge per click or per thousand impressions, to eliminate environmentally unfriendly print ads, to demolish overpriced television advertisements, all while building a stronger online brand and increasing sales at the same time. For car dealerships, search engine optimization is an excellent marketing medium that should not, and I repeat should not, be ignored. The average joe purchases a new vehicle every 4-6 years, which is very infrequent compared to groceries, clothing, electronics and other more commonly purchased goods. When beginning to look for a car, most customers will have no clue where to start, and do not have dealership branding in their psyche as they haven’t visited a dealership in over 4 years. This is not something they (people buying cars) do often. This is an important thing to remember.
Realtor Marketing: Why is SEO The Best Marketing Medium?
With a plethora of marketing mediums available, realtors are often faced with a difficult question: What is the best and most cost-effective way to market their business/listings? Well folks, search engine optimization it is! Search engine optimization for realtors is a timeless, functional, and very cost-effective marketing medium. SEO focuses on organic search results and placing websites/listings on the first page of such results, which provides more exposure, increased traffic, and most importantly — increased sales.
SEO | Optimizing Page Titles Will Save The Day
Sometimes I come across clients with projects/goals that are extremely difficult, and nearly impossible. Other times, there are small but meaningful things that can be done to achieve uber-cool results. This, my friends and fellow marketers, is an article on one of the first and most important steps to search engine optimization. Have you ever searched in Google for a set of keywords and G-Dawg (as I shall coin it) spits out some odd results? For example, you’re looking for a restaurant in Los Angeles but all you see is an address and phone number that’s underlined, then a short imprecise description. Well, this — ::cries:: — is a common mistake over 75% of websites make. The page titles are one of the absolute most important parts of your website when it comes to search engine optimization and marketing. If search engine users have no clue what your website is about, where you’re located, and why they should visit your site, you’re shooting yourself in the foot.
Search Engine Optimization | Achieving High Traffic With Flash Websites
I’ve spent the past 2 months analyzing Google’s algorithms and have received excellent results from testing SEO on one of my own sites. We typically receive maybe 100-150 unique visitors per day and have never really focused on SEO or marketing for our own company. Recently I began testing keywords, Backlinks, and various social networking sites. Luckily, to my surprise, I’ve received amazing results.