Search Engine Optimization

Tonight I’ve been analyzing a new client’s website and noticed a big problema; one that can tremendously harm search engines rankings. The client has a website built in WordPress and, like many other sites I’ve seen over the years, they have gone tag crazy.

Mobile advertising has reached an all time high and is expected to grow by 45% in 2010, which is why I have been a busy little bee. For the past year or so I have been studying mobile SEO (among many other things) and one thing I noticed, which I shouldn’t be sharing but will, is the fact that mobile SEO is two times more important than conventional SEO.

As an online marketing professional, there are a variety of tools in my bag of tricks that help me analyze consumer trends and get a feel for what’s going on in the world of search engines. Google Trends happens to be one of the tools that I adore and live by.

Though I am a kind person by nature, I feel the need to disrupt everyone’s Sunday dinner by showcasing the 3 epic failures of newbie SEO practitioners. Some mistakes are made out of ignorance, which I don’t look down upon as knowledge takes time to grow, and others are made out of outright greed combined with a sophisticated lack of intelligence.

In this day and age — a point in time where everything is shifting to the internet — an increased number of businesses are dropping conventional marketing mediums in favor of Social Media marketing and Search Engine Optimization (SEO). This is a trend that started to take place a few years back and is gaining momentum by the minute.

A brand is the face of a product — the personality and purpose behind what’s being offered. Brands aim to strategically enter the psyche of target markets and touch potential customers on a personal level, thus building a common interest and inducing sales. Brand exposure and finding a common ground with prospective markets is an integral part of success and it must be done right. There are no ifs, ands or buts.