Social Media Strategy: Finding the Right Balance

If you were sitting on a seesaw across from one of the world’s largest sumo wrestlers, the one thing you’d wish for is balance. Social media marketing requires the same mindset. It’s important for companies to solidify their social media strategy and determine the correct balance. In essence, what should be shared and how often? […]
Had a Realization: Social Media Marketing is Like Fishing

After many years of working with social media including sleepless nights thinking about what it truly is, I recently had a realization that social media marketing is very similar to fishing. Sounds crazy, I know, but hear me out.
Social Media Prices in 2012: Expect Increase, Broader Range

This article by Aaron Schoenberger of The Brainchild Group touches on social media pricing in 2012, including hourly consulting rates and monthly social media retainers.
Los Angeles Holiday DUI Arrests Up, Criminal Attorneys Busy

FOR IMMEDIATE RELEASE: Los Angeles, California (December 26, 2011) – The city of Los Angeles has experienced an increase in DUI arrests during the holiday season with a whopping 1,028 arrests in only 7 days, which shows that law enforcement is cracking down on individuals driving under the influence. The 1,028 arrests for Driving Under […]
Pacific Springs Washington RV Park & Campground Remodeled

Pacific Springs RV Resort, a Washington RV park & campground, is pleased to announce that it has been renovated to offer better accommodations and more advanced technology for valued guests.
2011 LA Auto Show Marketing Dominated by Social Media

The 2011 Los Angeles Auto Show has finally arrived and exhibitors are taking advantage of all social media has to offer. The Auto Show has, mark my word, forever changed.
Social Media Provides Huge Marketing Opportunities for Dentists

As clothing companies, automotive manufacturers, food brands and other enterprises reap the rewards of successful social media campaigns, it seems as if dentists are falling behind. It’s quite ironic because unlike certain products or services that pertain to select individuals, a dentist is something everyone in the world needs. For this reason, social media provides huge marketing opportunities for the dental industry.
Los Angeles Private Lender Expands Into Commercial Bridge Lending, Residential Markets

Capital Funding Corporation of America, Inc. (CFC), a seasoned real estate investment and finance company, announced today it has launched a new investment fund focused on the distressed residential real estate and commercial bridge lending markets.
Washington Post Social Reader Launches, Impresses

In a very successful effort to blend news with social media, on September 22, 2011 The Washington Post released a revolutionary Facebook application that has social media enthusiasts buzzing.
Social Media Marketing Budgets in 2012: Expect Big Increase

Recently I was presented with an interesting question that, when I think about it, deserves a blog post: Will social media marketing budgets increase in 2012 and, if so, by how much?