Landing a Big Social Media Marketing Contract: Think Shoes

There are times in life when even though you’re the absolute best, you still don’t succeed. When it comes to landing a big social media marketing contract, or any contract for that matter, it’s not only about what you know, but how you present yourself.

PR Agencies Increasingly Use Social Media & SEO Consultants

After many years in the business, I’ve recently noticed an influx of PR agencies that are in desperate need of social media and search engine optimization consulting. The days of relying on print, television and radio are gone with the wind, and many old school PR folks need a fresh perspective.

Social Media Strategy: Finding the Right Balance

If you were sitting on a seesaw across from one of the world’s largest sumo wrestlers, the one thing you’d wish for is balance. Social media marketing requires the same mindset. It’s important for companies to solidify their social media strategy and determine the correct balance. In essence, what should be shared and how often? […]

Had a Realization: Social Media Marketing is Like Fishing

After many years of working with social media including sleepless nights thinking about what it truly is, I recently had a realization that social media marketing is very similar to fishing. Sounds crazy, I know, but hear me out.

Los Angeles Holiday DUI Arrests Up, Criminal Attorneys Busy

FOR IMMEDIATE RELEASE: Los Angeles, California (December 26, 2011) – The city of Los Angeles has experienced an increase in DUI arrests during the holiday season with a whopping 1,028 arrests in only 7 days, which shows that law enforcement is cracking down on individuals driving under the influence. The 1,028 arrests for Driving Under […]

Social Media Provides Huge Marketing Opportunities for Dentists

As clothing companies, automotive manufacturers, food brands and other enterprises reap the rewards of successful social media campaigns, it seems as if dentists are falling behind. It’s quite ironic because unlike certain products or services that pertain to select individuals, a dentist is something everyone in the world needs. For this reason, social media provides huge marketing opportunities for the dental industry.