Social Media Campaigns for Museum Exhibits: A New Age Approach
Posted by Aaron Schoenberger on September 1, 2010 · Leave a Comment
Marketing a museum exhibit — typically a short-lived event — in this day and age can be quite a challenge. Direct marketing is fading off in the distance as Social Media and SEO enter the forefront of advertising, and museums are having trouble adapting.
Filed under Social Media Marketing · Tagged with
Reactive Social Media Strategy (RSMS): What The Heck Is It?
Posted by Aaron Schoenberger on August 29, 2010 · Leave a Comment
If you are a Social Media marketer and an entrepreneur like myself, you are probably reading this article while concocting ideas to conquer the world — owning your target market and gaining loads of exposure. You have the right mindset and need to keep on pushing towards your goal. Though, like with most things in life, there is more. Much more.
Filed under Social Media Marketing · Tagged with
Social Media Marketing Tip: Integrate Location Into Social Campaign
Posted by Aaron Schoenberger on August 28, 2010 · Leave a Comment
If one were to sit down and peruse the many intricacies of Social Media in a single sitting they would go crazy. It’s a complex marketing medium that offers companies excellent potential for returns, but also free reign to create dreadful mishaps. These mishaps can be harmful to a brand’s image, and also the brand’s bank account. This article will breakdown one element of Social Media: Integrating location into Social Media campaigns to produce increased ROI, which will hopefully make your bank account look more appealing.
Filed under Social Media Marketing · Tagged with
WiFi Televisions: TV Ads Replaced w/ SEO and Social Media
Posted by Aaron Schoenberger on August 12, 2010 · Leave a Comment
I’m not sure if you’ve noticed, but all of the new snazzy televisions (well, a majority) come with WiFi capabilities and this, as convoluted as it may initially sound, is going to have a big impact on the advertising industry. The basic principle behind a TV having internet connectivity is to watch online content (Hulu, Netflix, YouTube, Facebook, etc.) and use the TV as not only a “tube,” but an electronic center of life.
Filed under Social Media Marketing · Tagged with
Social Media Marketing: Putting on Your Game Face
Posted by Aaron Schoenberger on August 5, 2010 · Leave a Comment
When interacting on social websites there are a couple best practices (among many) that Social Media agencies and internal marketing teams must abide by. Get these wrong and you will know it.
Filed under Social Media Marketing · Tagged with
Social Media Badgers: Hi It’s Me Calling For You
Posted by Aaron Schoenberger on July 26, 2010 · Leave a Comment
Have you ever gone about your business — enjoying the social media world — when all of the sudden an intruder steps forth? A reckless individual that is using social channels solely for the purpose of making sales, not to help the social community as a whole. If so, you’re like many of us.
Filed under Social Media Marketing · Tagged with
Viral Video: Chinese BBQ Dancers – Whaaaat?
Posted by Aaron Schoenberger on July 22, 2010 · Leave a Comment
While researching recipes for Chinese BBQ pork (Char Siu) I came across a “unique” video on YouTube which puts a spin on the notion of kicking food up a notch. Not only was the BBQ kicked up a notch, so was the experience: Being served by a nearly naked man dancing to techno.
Filed under Social Media Marketing · Tagged with
Social Media Consulting Rates – You Get What You Pay For
Posted by Aaron Schoenberger on July 15, 2010 · Leave a Comment
Social media marketing has entered the forefront of business advertising in recent years and shows no signs of letting up. Companies are scrambling to hire social media consultants because they realize its true potential, though many are not familiar with the medium and what goes into creating a successful social media campaign.
Filed under Social Media Marketing · Tagged with
Social Media Marketing: The Vuvuzela of Corporate Advertising
Posted by Aaron Schoenberger on June 24, 2010 · Leave a Comment
Looking to make some serious noise for your company and gain exposure in the competitive world of social media? If you’re reading this I assume you are, and a Social Media Vuvuzela (aka experienced marketing consultant) is what will get ‘er done.
Filed under Social Media Marketing · Tagged with
Social Media Research: Twitter Following/Follower Patterns Revealed
Posted by Aaron Schoenberger on June 23, 2010 · Leave a Comment
Tonight I’m wrapping up a research study which has been under lock and key for the past few months, and I’m finally ready to let the cat out of the bag. As Twitter gains supernatural marketing powers by the day it’s up to us — Social Media marketeers — to stay on the ball.
Filed under Social Media Marketing · Tagged with