Social Media Strategy: Finding the Right Balance
Posted by The Brainchild Group on January 25, 2012 · Leave a Comment
If you were sitting on a seesaw across from one of the world’s largest sumo wrestlers, the one thing you’d wish for is balance. Social media marketing requires the same mindset.
It’s important for companies to solidify their social media strategy and determine the correct balance. In essence, what should be shared and how often?
The goal [...]
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Had a Realization: Social Media Marketing is Like Fishing
Posted by Aaron Schoenberger on January 16, 2012 · Leave a Comment
After many years of working with social media including sleepless nights thinking about what it truly is, I recently had a realization that social media marketing is very similar to fishing. Sounds crazy, I know, but hear me out.
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Social Media Prices in 2012: Expect Increase, Broader Range
Posted by Aaron Schoenberger on January 1, 2012 · Leave a Comment
This article by Aaron Schoenberger of The Brainchild Group touches on social media pricing in 2012, including hourly consulting rates and monthly social media retainers.
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2011 LA Auto Show Marketing Dominated by Social Media
Posted by Aaron Schoenberger on November 21, 2011 · Leave a Comment
The 2011 Los Angeles Auto Show has finally arrived and exhibitors are taking advantage of all social media has to offer. The Auto Show has, mark my word, forever changed.
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Social Media Provides Huge Marketing Opportunities for Dentists
Posted by Aaron Schoenberger on November 21, 2011 · Leave a Comment
As clothing companies, automotive manufacturers, food brands and other enterprises reap the rewards of successful social media campaigns, it seems as if dentists are falling behind. It’s quite ironic because unlike certain products or services that pertain to select individuals, a dentist is something everyone in the world needs. For this reason, social media provides huge marketing opportunities for the dental industry.
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Washington Post Social Reader Launches, Impresses
Posted by Aaron Schoenberger on November 17, 2011 · Leave a Comment
In a very successful effort to blend news with social media, on September 22, 2011 The Washington Post released a revolutionary Facebook application that has social media enthusiasts buzzing.
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Social Media Marketing Budgets in 2012: Expect Big Increase
Posted by Aaron Schoenberger on November 7, 2011 · Leave a Comment
Recently I was presented with an interesting question that, when I think about it, deserves a blog post: Will social media marketing budgets increase in 2012 and, if so, by how much?
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Getting Facebook Likes Isn’t Everything, Trust Me
Posted by Aaron Schoenberger on September 18, 2011 · Leave a Comment
When new clients contact our company to jump-start a social media campaign, one of their most common requests is to increase Facebook likes.
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Epic Twitter Marketing Fail: Accidently Making Account ‘Protected’
Posted by Aaron Schoenberger on September 18, 2011 · Leave a Comment
Brace yourselves for a Twitter marketing failure of epic proportions. A mistake that’s so undeniably tragic, not even Paula Deen would be nice.
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Woodland Hills Real Estate Agent Bandele Oguntomilade Leverages Social Media
Posted by Aaron Schoenberger on September 16, 2011 · Leave a Comment
When I was looking to purchase a home about 3 years ago, I decided to jump online and search for a real estate agent in Woodland Hills, CA — the neighborhood where I was originally intending to move.
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