If you were sitting on a seesaw across from one of the world’s largest sumo wrestlers, the one thing you’d wish for is balance. Social media marketing requires the same mindset.
It’s important for companies to solidify their social media strategy and determine the correct balance. In essence, what should be shared and how often?
The goal [...]

After many years of working with social media including sleepless nights thinking about what it truly is, I recently had a realization that social media marketing is very similar to fishing. Sounds crazy, I know, but hear me out.

This article by Aaron Schoenberger of The Brainchild Group touches on social media pricing in 2012, including hourly consulting rates and monthly social media retainers.

The 2011 Los Angeles Auto Show has finally arrived and exhibitors are taking advantage of all social media has to offer. The Auto Show has, mark my word, forever changed.

As clothing companies, automotive manufacturers, food brands and other enterprises reap the rewards of successful social media campaigns, it seems as if dentists are falling behind. It’s quite ironic because unlike certain products or services that pertain to select individuals, a dentist is something everyone in the world needs. For this reason, social media provides huge marketing opportunities for the dental industry.

In a very successful effort to blend news with social media, on September 22, 2011 The Washington Post released a revolutionary Facebook application that has social media enthusiasts buzzing.

Recently I was presented with an interesting question that, when I think about it, deserves a blog post: Will social media marketing budgets increase in 2012 and, if so, by how much?

When new clients contact our company to jump-start a social media campaign, one of their most common requests is to increase Facebook likes.

Brace yourselves for a Twitter marketing failure of epic proportions. A mistake that’s so undeniably tragic, not even Paula Deen would be nice.

When I was looking to purchase a home about 3 years ago, I decided to jump online and search for a real estate agent in Woodland Hills, CA — the neighborhood where I was originally intending to move.