Instagram is one of the hottest social networks and various studies have shown how the platform generates far more consumer engagement compared to Facebook, Twitter and other social mediums. And when it comes to using social media to market luxury brands or specific luxury products, Instagram is truly the secret sauce.
Social Media Marketing
We are living in a time where social media marketing drives a vast majority of the success businesses have ranging from airlines to luxury brands to the oddballs like Geico who took something as mundane as insurance and morphed it into a social media phenomenon. But how do you find ninjas with the skills needed to emerge victorious in battles like this?
Los Angeles is truly one of the main social media hubs with a wide variety of influencers calling the city home, and as someone that was born and raised here it’s exciting to see how things have evolved over time – particularly from being the “Entertainment Capital of the World” to also becoming a driving force behind social media (content, trends, etc.) – which is essentially the new age of entertainment.
We are living in a world where social media touches all aspects of everyday life ranging from the news we consume to the products we buy, where we eat, what we strive to be and the list goes on. And because of that, companies are spending more and more by the day to market on social channels while at the same time social media marketers are popping up left and right – but who really has the expertise to guide you in the right direction?
Chefs spend many hours perfecting dishes ranging from turning tough cuts like brisket into mouthwatering BBQ to skillfully searing scallops without overcooking them, and when it comes to marketing restaurants and food brands on Instagram there’s also a recipe for success.
Reflecting on the 12+ years we’ve spent guiding companies on their social media journeys it’s been fun to see the marketing world evolve over time – first large organizations were skeptical about social media and thought it was a fad (convincing them on the value was like pulling teeth) then they warmed up to the future, started to see great ROI, and a multibillion-dollar industry was born.