
Slogan Wars: Audi, BMW, Lexus, Mercedes
I feel like I’m in the Colosseum watching an all-out brawl between four luxury giants: Audi, BMW, Lexus, and Mercedes. Slogans happen to be their weapon of choice.
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I feel like I’m in the Colosseum watching an all-out brawl between four luxury giants: Audi, BMW, Lexus, and Mercedes. Slogans happen to be their weapon of choice.

Of all the Twitter marketing mishaps I see on a regular basis, there’s one I’d like to share with you today. It can totally ruin a company’s reputation and can be avoided with a simple click of the mouse.

When it comes to search engine optimization, one of the most common mistakes companies make is trying to own the Internet in one swing of the bat. But unfortunately that doesn’t work because, as the saying goes, “Rome wasn’t built in a day.”

Jack in the Box has rolled out a new advertising campaign for their Sourdough Cheesesteak Melt that’s got people drooling and laughing at the same time. When I first saw the commercial on Hulu I cracked up, then jumped in my car and went down the street to grab one.

According to Unruly Media’s viral video chart, Psy’s “Gangnam Style” is holding two of the top three slots. As of today, his video that’s ranking #1 on the viral video chart has raked in 402,076,641 views, 3,679,838 likes, and 171,051 dislikes.

Search engine optimization is often viewed as a dark and mysterious form of marketing with prices ranging from $100 per month to over $100,000. All SEO companies aim to produce the same result (top rankings), however many simply do not have the experience to deliver.

As time goes on, more and more companies are realizing that they must change their ways and prepare for the future. When it comes to the future of marketing, one word comes to mind: Internet.

In a move that makes total sense, Google has decided to merge their Google Trends page with the Google Insights tool to form one powerful, helpful hub of search engine goodness.

In a deal worth a reported $45 million, James Bond will be shown drinking a Heineken beer in the new Bond movie, “Skyfall.” But has he let devoted fans down?

Co-founder and CEO of Tesla Motors, Elon Musk, has unveiled a string of solar-powered charging stations in California, which has car enthusiasts and green supporters buzzing.

After analyzing hundreds of the most critical/relevant cases related to social media behaviors where expert witnesses were called in to help, including large cases we’ve

Many times we operate in the shadows to solve complex problems related to brand reputation management issues for the biggest companies in the world while

Though the title of this blog eludes to the future it also ties back to the past especially when discovering what works and doesn’t work

We are living in a world that’s full of smoke and mirrors beginning with social media years ago and now with AI clouding everything, including

The number of companies that come to us and rely on our feedback to solve complex or even the simplest social media puzzles is surprising

Imagine jumping on an inflatable raft trying to ride down a river full of unknowns then hopefully land at your intended destination, which is like

It is always interesting how things change over time and going back 15+ years when we first established roots in Beverly Hills and launched revolutionary

We are living in a world that’s truly fueled by podcasts with many single episodes getting more views than conventional television shows, and whether starting

Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has

We’ve recently guided a few projects in Miami and as foodies wanted to touch on the social media marketing recipes we see working best for