Marketing Ideas for the Holiday Season | Internet Marketing Tips
It’s now September, and the holiday season is quickly approaching. With the economy still in the toilet, most of you business owners are thinking: what can I do to market my business during the holiday season, but not break the bank? Well, the answer is a simple one — internet marketing. Not only is internet marketing one of the most cost-efficient forms of marketing, it is also extremely effective. The internet allows you, the business owner, to directly and representatively reach your target market with ease. In this day and age, fully understanding the internet’s true potential is key to success.
Cost-Effective Ways to Market Your Small Business Using the Internet
For all of you small business owners out there, the times are tough and you need to do everything you can to save a dime and increase profits. Now is the time to re-think your marketing efforts and make a real change. I’m not talking about jumping out of bed and being semi-inspired to work on marketing because you read this article, or had a tasty glass of fresh squeezed orange juice then had a marketing epiphany. You need to be truly inspired. This is not a walk in the park. One of the most effective and most cost-efficient forms of promotion is, by all means, internet marketing. The internet is not only a portal to contact your customers, but also a genie in a bottle that will help you fully understand your customer’s wants and needs. Google analytics and other website/keyword tracking tools provide webmasters with invaluable information on what pages are viewed by visitors, how long they’re on a site, how they found the site, and much much more.
How Can I Market My Restaurant Using The Internet?
With the economy still in the toilet, and many businesses suffering, I’ve found that restaurants have been taking a big hit. With less spending money, people are choosing to cook at home or eat inexpensive food as opposed to eating at nice, casual restaurants. If they do go out to eat, appetizers and dessert are often skipped, which significantly decreases the total bill. Small bills means less profit for restaurants as well as the waiters/waitresses who make their tips on a percentage of the total bill. Simply said, for restaurants to really survive, and survive without stressing, a lot has to be done.
Why is Internet Marketing Better Than Print Advertisements?
For all of you marketing managers or business owners out there, the time has come to do your part in helping to preserve the environment and an excellent first step is utilizing the internet. As opposed to costly and environmentally unfriendly print advertisements, internet promotion involves no printing, inks, manual distribution (increases carbon emissions due to driving), shipping, etc. Best of all, internet marketing is timeless and lasts far beyond any print ad or television commercial.
Alexa Sparky Firefox Add-On | My New Best Friend
If you’re an Internet marketer, or someone looking to promote their business, I highly suggest getting the Alexa Sparky add-on for Firefox. In the past I have always hated copy and pasting a website URL into Alexa.com to lookup a site’s rankings and I’m very fortunate to have come across this program.
Marketing High-End Products | How to Break the Mold
Marketing to the high-end, luxury crowd is difficult and, to be quite honest, typically very unconventional. The old, cheap, environmentally unfriendly flyers and ineffective email campaigns you’re used to need to be tossed out the window — simply said. Focus on thoughtful, unique, and sometimes more costly forms of marketing and networking, which will ultimately pay off in the long run. Buy a client or potential client a gift basket, offer a free sample of your product or service, invite a prospect to lunch or dinner, etc.
Forum Marketing | The Marketing Wave of the Future
Have you been spending too much on pay-per-click ads, costly print ads, or online campaigns that produce little to no results and seem to be targeted towards the moon? Well, forums may be your blessing in disguise. Why forums? Well, forums allow you to contact your target market with 90-100% accuracy, which is extremely hard to do with most forms of advertising. Additionally, forums are relatively inexpensive to sponsor in comparison to print, television, and pay-per-click campaigns.