For all of you small business owners out there, the times are tough and you need to do everything you can to save a dime and increase profits. Now is the time to re-think your marketing efforts and make a real change. I’m not talking about jumping out of bed and being semi-inspired to work on marketing because you read this article, or had a tasty glass of fresh squeezed orange juice then had a marketing epiphany. You need to be truly inspired. This is not a walk in the park.
With the economy still in the toilet, and many businesses suffering, I’ve found that restaurants have been taking a big hit. With less spending money, people are choosing to cook at home or eat inexpensive food as opposed to eating at nice, casual restaurants. If they do go out to eat, appetizers and dessert are often skipped, which significantly decreases the total bill. Small bills means less profit for restaurants as well as the waiters/waitresses who make their tips on a percentage of the total bill. Simply said, for restaurants to really survive, and survive without stressing, a lot has to be done.
For all of you marketing managers or business owners out there, the time has come to do your part in helping to preserve the environment and an excellent first step is utilizing the internet. As opposed to costly and environmentally unfriendly print advertisements, internet promotion involves no printing, inks, manual distribution (increases carbon emissions due to driving), shipping, etc. Best of all, internet marketing is timeless and lasts far beyond any print ad or television commercial.
If you’re an Internet marketer, or someone looking to promote their business, I highly suggest getting the Alexa Sparky add-on for Firefox. In the past I have always hated copy and pasting a website URL into Alexa.com to lookup a site’s rankings and I’m very fortunate to have come across this program.
Have you considered marketing your business and don’t know where to start? Do you have a high-end product or service, such as jewelry, exotic cars, investments, etc.? Looking to minimize costs and improve your return on investment? Well, if you answered yes to any of these questions, read on my friends…
Ohhhh good ole’ forums — gotta love them.