Search Engine Optimization

Having guided some of the top law firms in the world ranging from boutique attorneys that specialize in very niche areas to Am Law 100 Firms, we have a unique perspective on a variety of the internal and external workings, including the most cutting edge SEO approaches that we’re known for. This post hits on that and more.

For anyone that’s an LA local you’re familiar with Medieval Times which is always an epic adventure while at the same time the knights fighting/jousting is no different than marketing strategies nowadays: Who’s going to implement the best SEO, social media, PR and other tactics to strategically win? That’s the fun.

The world we are living in today is full of smoke and mirrors, especially when it comes to AI, and over the past 6 months we’ve been flooded with questions from clients on SEO-related topics where companies are trying to sell AI solutions that will magically solve all problems in the blink of an eye – while those presenting such solutions are simply riding the AI wave and have no clue about your business, goals, etc. let alone how AI/SEO actually works.

No different than who you grew up with as a kid, as the old saying goes you are who you hang around and if you’re in circles with smart people that are making a big impact in their fields (finance, philanthropy, etc.) that’s a tribe you should be a part of, and we fortunately are which has given us a unique perspective on that.

In the past few years the magic of artificial intelligence has taken off though too often people believe in the smoke and mirrors (like a Houdini effect) and by using magic (AI today) everything will be solved with a wand, but that’s not the case.

Whether you’re a business based in Calabasas looking for SEO services or someone outside of the bubble looking to break into the Calabasas market, that requires a unique set of skills that not all people/agencies have, which sparked this blog post.