Search engine optimization is all about improving the organic ranking of websites in search engines. The operative word: organic.
Search Engine Optimization
When it comes to search engine optimization, one of the most common mistakes companies make is trying to own the Internet in one swing of the bat. But unfortunately that doesn’t work because, as the saying goes, “Rome wasn’t built in a day.”
Search engine optimization is often viewed as a dark and mysterious form of marketing with prices ranging from $100 per month to over $100,000. All SEO companies aim to produce the same result (top rankings), however many simply do not have the experience to deliver. And in reality, they don’t have the budgets either.
As time goes on, more and more companies are realizing that they must change their ways and prepare for the future. When it comes to the future of marketing, one word comes to mind: Internet.
In a move that makes total sense, Google has decided to merge their Google Trends page with the Google Insights tool to form one powerful, helpful hub of search engine goodness.
According to Google’s statistics, 42% of search engine users click the #1 listing in Search Engine Results Pages (SERPS). The question is, where does your website rank?